This can be useful if you’re trying to keep your content short. Consider your audience and use your own judgement too.įinally, Hemingway gives you basic stats such as word count, and also the time taken for an average user to read your page. However, if you’re targeting a postgraduate or research audience, you might be using specialist terms which raise the readability level of your material.
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If the grade level is high, it suggests that the material is wordy, convoluted, and full of jargon. In general, you want to keep the readability grade low to help readers absorb the information. This is the minimum level of education that readers need to understand your material. Hemingway will provide you with a readability grade. attend an event, sign up for more information) we want our text to be as forceful as possible. If we’re trying to market a course or encourage people to do something (e.g. You can often remove these without losing any meaning. Very, some, just, really, various, a number of, so, also, that, and thenĪre also highlighted. Again, you might it find helpful to include a couple of these, but you don’t want the text to be littered with blue highlights. Hemingway will highlight adverbs and phrases which weaken the force of your writing.
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Instead of using a verb plus an adverb, you can use a stronger verb in the first place. You might not want to remove them all, just cut them down.Įrnest Hemingway avoided using adverbs, and author Stephen King claims “the road to hell is paved with adverbs”. The app will suggest that you keep instances of this below a certain number, depending on the length of the text. Hemingway helps us out by highlighting any examples of the passive voice. We don’t want our users wasting precious microseconds deciphering our meaning. The passive voice also makes it harder for readers to grasp who is doing what.
This encourages readers to respond with greater urgency. Instead, it is better to keep our writing lively. You can see that this removes some of the energy from your writing which is not what we want online. Instead, she is being acted upon by the object which is now the bear. In the second sentence, the girl is the subject. It is easy to see immediately who is doing what. The bear (subject) chased the girl (object). She was saved by the troll.Īctive writing, as in the first example, is where the subject performs the action on the object. It’s very easy to write a lot of content in the passive voice. You will need to rewrite any sentences in red. If you see text highlighted in red, your sentence is too dense and complicated. Copy is clearer and more persuasive when kept simple.
Long, rambling sentences obscure your meaning. You can see at a glance that you need to shorten these sentences or split them up into more than one. If you see text highlighted in yellow, this means you’ve written a long or complex sentence. In this blog post, I’ve outlined a few ways we can benefit from these principles when we write for the web.Ĭut and paste your copy into the Hemingway editor. It uses principles followed by the writer Ernest Hemingway, who was known for his simple, yet strong and direct, prose. This online app highlights common errors and suggests ways to tighten up your writing and strengthen the copy. Do you want to improve your writing for the web and make your copy as bold and clear as possible? Then try running your text through Hemingway Editor.
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